How to Maximise The Value of Your Property For Sale

How to Maximise The Value of Your Property For Sale

As estate agents, it’s a question we’re asked all the time, and whilst the answer will vary, depending on your property’s condition, location and market appetite, one thing will always remain true, and that’s to have a proactive estate agent, whose focus is to maximise your property’s value and appeal, working hard on your behalf.

How Do I Get The Best Sales Price For My Property?

I know what you’re thinking. We would say that wouldn’t we? But it’s true. We all know estate agents don’t poll particularly well in popularity contests. They have a legacy reputation of simply wanting to do ‘the deal’ and get the cheque – and I can’t deny that many agents still have that attitude. There are some good estate agents in London however, so it’s important to choose wisely. You might even find an estate agent in London who exceeds all your property valuation, and subsequent sale, expectations. Something I, and the Bective team, aim for everytime.


Of course, your London estate agency choice aside, there are plenty of other factors to consider, and here are some of the top questions I get asked when I’m valuing property.


“Your biggest investment should be your time.”

How Much Should I Invest In Home Improvements Before Putting My London Property On The Market?

In general, my opinion is ‘very little’. Whilst fixing any blindingly obvious problems such as damp patches, gaping holes and loose wires is advised – as it might suggest more worrying problems to potential homebuyers – your biggest investment should be your time. Decluttering is important. Keep surfaces as clear as possible and pack away anything that might suggest you’re short on storage space. Speaking of which – try and clear out storage areas including lofts, garages, sheds etc. so that buyers can see all the available space. Trust me, when it comes to actually moving, you’ll be pleased these ‘boxes’ are already ticked! It’s actually not uncommon for property sellers to rent a small, local storage unit, so that all their unnecessary clutter can be kept out of view of speculative purchasers.


Should I Redecorate Before Putting My London Property On The Market?

Should I Redecorate Before Putting My London Property On The Market?

No. Absolutely not. Save yourself the bother, and cost. Most buyers have the vision to see through a property’s wear and tear (and if they can’t, we’ll help them). Often, it’s a cost without any return i.e. just because you’ve spent X on redecorating, it won’t necessarily add X to the sales price. Many buyers factor in home improvements into their budget and are prepared to invest in some redecoration to suit their tastes when they move into a new property. They’ll want to make it their own.


“My advice is always… save the investment for your onward purchase.”

In fact, we often see unmodernised properties achieving a premium because buyers like the luxury of putting their own stamp on a home. On viewings, we regularly hear buyers saying things like “I like the property, but I’d want to change the newly renovated kitchen”. They might be deterred if they feel they’re paying extra for something they don’t actually want.


Also, why spend the money on redecorating and/or refurbishing a property that you’re selling and won’t get to enjoy? It doesn’t make sense to me. My advice is always…..save the investment for your onward purchase.


Does Home-Staging Help To Sell A Property

Does Home-Staging Help To Sell A Property?

Most estate agents have the gumption to advise on preparing your home for sale. It’s what we do all day, every day. And if your property isn’t attracting the right level of viewings or offers, then we’ll work with you to identify any improvements to presentation or adjustments to marketing. So home-staging isn’t a necessity, but in some circumstances, it can make your property more appealing to the market.


If this is something you’re considering, we are always happy to discuss your options with you and make any recommendations to tried, tested and reputable home-staging companies. Sometimes it’s worth the investment, but in the same vein as home improvements, the cost doesn’t always translate into a return.


“Home-staging isn’t a necessity, but in some circumstances, it can make your property more appealing to the market.“


Craig Tonkin

Narrated by
Craig Tonkin
Revenue Director



How Much Is Your Property Worth?
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